Price is the total amount you need to pay to get the additional item (using packs.)
※ If you purchase all the DLC for the corresponding catalog, the item above will appear as a free download in the PS Store.
With clothing, accessories and mail addresses it doesn't matter if you buy them separately or in a pack (although the pack will obviously save money.)
Also, free accessories, icon packs and money are not included as conditions to receive the item.